Grand Prix Masters

The Grand Prix Masters World Series comprises 15 ex Formula One drivers including Nigel Mansell, Emerson FIttipaldi and others. We were tasked with a four year project of managing all aspects of GPM branding and public awareness, including all print work and online presence.

The project started with an assessment of the still conceptual series identity. This led to a revision of the brand identity from the roots up, initially this work was channeled to the effort of raising awareness and funding for the series through advertising and corporate sponsorship proposals.

Once the series was fully commissioned and underway we were tasked with all aspects of preparation for portraying the brand and its partners leading up to, during and after events.

Over 4 years we successfully handled the translation of the GPM brand into multiple mediums :

• Event programmes
• 16 car livery designs and application
• All online web presence
• All aspects of series merchandising and advertising
• Presentations and proposals, print and interactive, to blue chip sponsors
• Brand interpretation for live television broadcast via onscreen graphics

See some examples of the work we did for GPM below.